It all started with Fabian & Miriam…

In a distant city somewhere in Europe, Fabian and Miriam disappeared into the Alps. They were once young professionals, immersed in the city's hustle, their days and nights consumed by the relentless grind of their careers. On weekends they found solace in each other cherishing their moments spent dining out, dancing, and on a rare occasion embarking on mountain excursions.

But fate took a turn when Miriam's grandfather passed away, leaving her his most treasured possession: his Alpine hut. They began spending their weekends there, trading city lights for the rustic charm of the mountains. They cooked, fished, and foraged. They swam in mountain lakes in summer and skied the treacherous slopes in winter. They’d invite friends up for weekends and they’d spend long evenings around the table feasting, sipping wine and schnapps, and enjoying the simple pleasures of mountain life.

The more they ventured into the Alps, the stronger the pull. It was their place of refuge, their solace, and their greatest pleasure. They no longer just wanted it on weekends, they wanted it every day. So they cut the cord and left the city. Today they spend their days farming, foraging, crafting cheese, and making wine. At night they cook and bake, they drink and they devour books, they paint and watch the sun set and the stars move through the sky. Their friends from the city visit often, but Fabian & Mariam rarely miss it.

There's an expression in their land Alpenrausch; to some, it is the tingling sensation that comes from the crisp air, the exuberance of the mountains and outdoors. But it also means a drink's effect—the rush of good feeling from alcohol, a buzz. In their pursuit of weekends in the Alps, you could say that Miriam and Fabian gave in to the Alpenrausch.